So. What a year it has been, right?
The COVID-19 pandemic has changed the world in ways no one fathomed. One way it has affected me personally, is that my yoga studio had to close its brick-and-mortar space for good. The studio had only been in that space for about three years, and that wasn’t long enough for the studio to survive the many months of shut-down. They’re attempting to do everything from a virtual yoga space instead, but I am not part of it at this time.
For now, the virtual studio can only support a few teachers and classes, which I understand completely. This is one crazy time, and no one knows what the future is going to hold for fitness studios. As such, I’ve decided to try out my own virtual studio.
I can’t believe I’m attempting to start a second business, but after seeing how a virtual yoga studio can work, I had to try. I’d never forgive myself if I never tried.
How is a virtual yoga studio going to work?
Well, so far I’m taking it one week at a time. Right now I have two Yin Yoga classes set a week on the same days and times as they were at my last studio. I’m also exploring options for a third weekly non-Yin Yoga class. Sign-ups for the classes are on the website itself. I thought about trying MindBody again, but then I remembered how expensive it is for every little thing. I have no idea how small studios starting out afford it. Paying a year subscription for the website tools I’m using is less than the lowest MindBody partnership MONTHLY subscription. That doesn’t even include their merchant processing system if you want to use credit/debit cards.
SO.
I have two options for classes:
- Becoming a member
- Dropping in a class and paying via Venmo
Memberships
I’m handling all memberships through Patreon. I have four tiers set up to join as a member. The upper tiers include private sessions, but the lower tiers are just for classes. It’s $10/month for one class a week and $35/month for unlimited classes. Once I get that third class finalized, the unlimited option will be a bit more enticing (I hope, anyway).
Drop-Ins
I’ve wrestled with pricing a lot. It’s so hard to come up with a fair price for both the teacher and students; harder than I thought it would be for sure. I’ve finally settled on $5/class for drop-ins. All you have to do is Venmo me at least 20 minutes before class, and I’ll add you to the email I send out with the class information.
Which brings me to…
The classes, woman. What about the classes?
I’m using Zoom for all of my virtual yoga classes. It’s a free app anyone can use on their laptop or mobile device, and most people have had to use Zoom during the pandemic at some point. Even if you haven’t, it’s super simple to set up and use.
About 15 minutes before class starts, I will email everyone who has signed up with the Zoom ID, link, password, and what props will be needed.
And that’s it! It should be rather easy peasy, lemon squeezy. Maybe one day, if I can get enough memberships, I can look at opening my own brick-and-mortar space. That really would be an incredible dream come to life.